We built SemiCab to solve what sits between the parts.
Freight is full of capable companies,
systems and people.
Yet some of its biggest inefficiencies persist because they sit across participants, decisions and operating boundaries.
SemiCab exists to take on that shared problem.
Built around the network.
Not on one side of it.
Most companies in freight are built around one participant or one part of the process.
SemiCab was built around the freight network itself.
That gives us a different role: to work across organizational and operational boundaries as a neutral system architect, uncovering value that no participant can unlock alone.
Our approach is built on Orchestrated Collaboration™: enabling independent participants to make better, coordinated decisions while continuing to operate on their own terms.
Two very different freight markets.
The same structural problem.
Founded in Atlanta in 2018, SemiCab has been shaped by its work across the United States and India.
The two markets differ in infrastructure, operating models and day-to-day freight realities.
Yet both reveal the same pattern: demand and capacity exist within the same ecosystem, but fragmented decisions keep them from coming together, leaving trucks running empty and value stranded across the network.
Working across both has kept our thinking ambitious and our technology grounded in the realities of live freight operations.
The principles behind the work
Think in systems
Look beyond the immediate load, lane or account to understand what improves the wider network.
Orchestrate, do not centralize
Help independent participants work together more intelligently without requiring them to operate as one organization.
Design for shared value
Create outcomes that work for shippers, carriers and logistics partners alike.
Stay grounded in outcomes
Build for real operating conditions and judge the work by what changes in live freight networks.
Built by people who think across disciplines
Ajesh Kapoor
Co-founder and Chief Executive Officer
Vivek Sehgal
Co-founder and Chief Product Officer
The team who makes it happen
We work with
Enterprises, logistics service providers, carriers, technology partners and ecosystem builders on challenges that sit across organizational boundaries.
That may begin with Apex